Our assignment was to find 2 advertisements for sport organizations and identify and discuss the state-of-being and state-of-mind segmentation used by the organization. We also have to discuss if we feel the ad does/does not effectively communicate to the intended audience.
After some research, I have found the following 2 videos.
This advertisement is for the National Hockey League. The state-of-being for this advertisement would be geographic because the video shows different players from different teams and how they become a part of their team and get support from the fans even though they grew up in a different place. For the state-of-mind aspect, I believe it touches on interest as well as values and lifestyles. I feel that this ad does effectively communicate to the intended audience, which is all hockey fans, to watch the new season that is about to begin.
This advertisement is for the new NBA 2k17 game. Age is the main state-of-being used for this ad. It’s more towards teens and young adults that are interested in video games. The state-of-mind aspect leans more towards interest in this video because they are wanting to get individuals interested in video games to buy the newest NBA game. I think this advertisement also effectively communicates to the intended audience and gets them excited to purchase the latest video game.
As I was searching for advertisements for this assignment, I came across a video I found was really neat because I love Christmas. It’s called Jingle Hoops. Check it out!